The Making Of Heineken’s Amazing Soccer Swindle

Posted in advertising by Kamera Guys on 27/04/2010

If you’re a soccer fan, you’ll understand. If you’re not, well, suffice it to say that Europeans (Italians, especially) are (in general) crazy about soccer.

So when Heineken staged a fake classical music concert at the same time as a crucial Real Madrid vs. AC Milan game on October 21, there was no chance that any real soccer fan would be there…except if their girlfriends, professors and bosses convinced them (by any means necessary) to attend.

What happens next is sheer hilarity, and a nice example of a high-budget guerrilla marketing campaign from Heineken. Suffice to say that more than 1,100 soccer fans got swindled, 1.5 million people saw their reactions on live TV, and Heineken received five million visitors to the site devoted to the event — and a great deal of news coverage for their troubles.

As far as what happens in the video itself, we won’t spoil it for you; see it below and enjoy.


Oh SHIT!!!

Posted in film, sound&music by Kamera Guys on 26/04/2010

Já foste!

Posted in photography by Kamera Guys on 22/04/2010

Como é que eu nunca me lembrei disto?

The Big Picture – Eyjafjallajokull

Posted in photography by Kamera Guys on 20/04/2010

REUTERS/Ingolfur Juliusson

Party Across The Internet

Posted in advertising, film, motion, photography, technology, web by Kamera Guys on 16/04/2010

Claramente para ir a Cannes ganhar coisinhas 😉
>> http://partyacrosstheinternet.com.au/


Posted in photography by Kamera Guys on 16/04/2010



Posted in advertising, film, sound&music, technology by Kamera Guys on 16/04/2010

PIXELS by Patrick Jean

Posted in film, motion by Kamera Guys on 08/04/2010

New York invasion by 8-bits creatures !
PIXELS is Patrick Jean’ latest short film, shot on location in New York.

Written, directed by : Patrick Jean
Director of Photograhy : Matias Boucard