KAMERAWORK

The Uniqlo Calendar

Posted in advertising, photography, web by Kamera Guys on 18/01/2010

B-R-U-T-A-L

The Uniqlo Calendar provides users with a screensaver or blog widget that may be branded to Uniqlo but is also useful and charming. It offers users the date as well as a weather report. This can be set to different cities all over the world. It features photographs of Tokyo, shot using tilt-shift photography. The sales technique then comes in when a user clicks on an image, which breaks into a mosaic of small boxes, each containing an item of Uniqlo clothing suitable for the current weather. (via Creative Review)

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